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For journalists, editors, and producers

Everything you need to write about ZMZM Labs is on this page. If you need anything else — high-res photography, founder interview, product samples — email press@zmzmlabs.com with your deadline and we will respond within one business day.

Brand at a glance

  • Name: ZMZM Labs (legal entity: Aura7 LLC dba ZMZM Labs)
  • Founded: 2025
  • Headquarters: Louisville, Kentucky
  • Founder: Majid Abdow
  • Category: Halal-certified supplements and halal-friendly (wudu-safe) skincare
  • Distribution: Direct-to-consumer at zmzmlabs.com. U.S. only. International coming.
  • Manufacturing: IFANCA-certified, GMP-compliant facilities in the United States
  • Lab testing: Every batch tested by independent FDA-registered analytical labs

The story in one paragraph

ZMZM Labs makes science-forward supplements and skincare for Muslim consumers who refused to choose between faith and quality. Every supplement is halal-certified by IFANCA (Islamic Food and Nutrition Council of America) on top of internal lab testing. Every skincare product is wudu-safe — a methodology we developed and published, available for any consumer to verify. The catalog is organized around the five daily prayers, applying chronobiology to a routine that observant Muslims already live.

What’s unique

  • Two-tier transparency. Every PDP labels the product as Halal-Certified (third-party audited) or Halal-Friendly (internally verified). No conflation, no over-claiming.
  • Wudu-safe methodology. A documented 30-second water-permeability test that any consumer can perform on a 1×1 inch skin patch.
  • Prayer-window product design. Supplements and skincare routines structured around Fajr, Dhuhr, Asr, Maghrib, and Isha — not to invent ritual, but because chronobiology agrees with timing principles that observant Muslims already follow.
  • 30-day money-back guarantee on opened products. Including supplements. Nobody else in the halal category does this.

Founder bio

Majid Abdow is the solo founder of ZMZM Labs, building the company from Louisville, Kentucky. He started ZMZM after the third time he checked a label on a beauty product, found gelatin or denatured alcohol, and put it back on the shelf. The brand is the answer to a personal frustration: that the existing halal product market was either marketed only to Muslims or quietly compromised on what “halal-friendly” actually meant.

Available story angles

  1. Halal is the new clean. Why halal certification — a 1,400-year-old ingredient framework — is converging with the modern clean beauty movement.
  2. The wudu problem nobody solved. Why most skincare disqualifies Muslim prayer and how a 30-second water test changes who products are made for.
  3. Solo founder, two-tier transparency. A Muslim American building a brand without hiding the difference between third-party-certified and internally-verified.
  4. Chronobiology meets ritual. Why prayer-window product design is not marketing language — it is what the research already says about cortisol, melatonin, and nutrient timing.
  5. Reactivating Amazon, expanding wholesale. The path from solo DTC to grocery shelves in Muslim communities.

Key facts you can cite

  • U.S. Muslim consumer market: roughly 3.5 million households (Pew, 2023)
  • Global halal personal care market projected to reach $39B by 2030 (Mordor Intelligence)
  • ZMZM catalog: 36 SKUs spanning supplements and skincare
  • Manufacturing standard: IFANCA-certified, GMP-compliant, ISO/IEC 17025 lab partner
  • Brand published its own wudu-safe testing methodology on lab reports

Assets available on request

  • High-resolution product photography (3000×3000, sRGB, on white and on linen)
  • Founder headshots (square and editorial)
  • Logo files (PNG, SVG, dark and light versions)
  • Brand guidelines PDF
  • Fact sheet PDF
  • One-pager for the wudu-safe testing methodology
  • Founder interview availability (Zoom, in-person in Louisville, or phone)

Past coverage

This section updates as press lands. Reach out for the most current placements.

Press contact

Majid Abdow · press@zmzmlabs.com
Response within one business day. Faster for tight deadlines — say so in your subject line.