the founder note · 2024 — today
— majid abdow, founder
chapter 01 · the frustration
i kept buying supplements that lied. small print said 'made in a facility that processes... and then the porcine processing aid. or the gelcap. or the magnesium stearate from a tallow source nobody named.
the brands i trusted most still couldn't answer the simplest question: where, exactly, did this come from? and the brands that could were either ten times the price, or sold like a religious sermon, or both.
the cleanest standard you can hold a brand to.
— the working brief
twelve units of magnesium glycinate. ifanca-certified end-to-end. tested at a 17025 lab. coa published the day they shipped.
not a brand yet. just proof that what we wanted to make was makeable.
chapter 02 · the standard
here's the thing nobody says out loud: the most rigorous certifications in food and supplements aren't the ones with the loudest health claims — they're the religious ones.
kosher dairy is clinically cleaner than most 'organic' dairy. ifanca-certified halal supplements clear higher cross-contamination thresholds than usp by default. that's not a religious argument — it's a quality control one.
so we built around the highest tier. the religious framing is real and it's ours, but the standard travels. it works for anyone who reads labels.
magnesium, matcha, collagen, creatine, greens, acv, balance complex, cordyceps, multivitamin, vegan protein, retinol, vitamin c.
each one held to the same six-step standard. each one with its coa published before it shipped.
formulas timed to the rhythm of your day.
the standard was the floor. the rhythm was the work.
cortisol peaks at dawn. melatonin rises at dusk. for centuries the prayer cadence has tracked these curves. we built our formulations to arrive at the windows when your body actually uses them — five times a day, on the rhythm you're already living, or one your body keeps anyway.
chapter 03 · the promise
that's the whole policy. it's also the only sentence that matters.
every batch we ship has its coa on the public site within 48 hours. every supplier audit is documented. every formulation is signed off by me before it goes near a label.
we won't always be the cheapest. we won't always be the loudest. but we'll always be the one you can read.
all formulations approved batch by batch. signed off by the founder.